Author: Håkan Söderbom

Driverless cars will create a global revolution, but not for the reasons you think

Most people haven’t got a clue what a revolution autonomous cars bring. The biggest change isn’t that the driver/operator doesn’t have to steer and negotiate traffic, the biggest change is that the car will come to you. Anytime, within a few minutes. Without you having to own a car. Without you ever again parking a car or taking it in for service. The real revolution is that we are moving to a world where people stop buying cars and instead we will all be subscribing to car services. While it will bring huge changes for the automotive manufacturers the area to invest in is the subscription services. Companies like Uber and Lyft are perfectly tooled for signing up the public to these new transportation services. The current drivers for these services don’t understand which revolution they are already part of or that they are going to be victims in this paradigm shift. As industries shift on their foundations there will be many new winners, including the analytic companies that will make it possible to predict and match clients to vehicles, vehicles to routes, and routes to services along the way; “Please take me from Home to my Office, and please stop at Starbucks on the way. Pre-order a Latte...

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Quality of quantity in your LinkedIn profile?

An old debate – should I make my LinkedIn profile rich with keywords and comprehensive, or short and crisp? My thinking is: The profile should have the top keywords for the role you are projecting without unnecessary repetition. The profile should be crisp to not lose people. This is not a CV where every achievement needs to be listed. And more than anything, you have to show some personality to attract interest, and to keep...

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Comparing Spark and MapReduce? Want more speed in MapReduce?

Apache Spark is gaining momentum with an in-memory architecture that can outperform the two-stage disk based MapReduce 100 times. However there are ways to significantly boost Hadoop services, specifically the MapReduce performance, by relatively simple means. What I have in mind is adding storage virtualization that removes a lot of the performance bottleneck by moving data to in-memory caches, effectively changing the MapReduce dynamics. DataCore Software provides one such solution. Check it...

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120 characters that make or break your career

So what is this about? It is not about SMS’ 160 characters. It is not about Twitter’s 140 characters. But it is about your 120 characters profile title on LinkedIn. When you create or update your profile on LinkedIn you will automatically get a title consisting of your business title and employer name, e.g. Business Development Manager at Amazon. Most people set and forget the title at this point. However keeping this bog standard title is so middle of the road and while it gives some key information (which is repeated further down where your current position is detailed)...

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